Wix Review: The Perfect Website Builder

If you ever searched for the best website builders out there, you might have come across Wix. It is one of the easiest tools that allows drag-and-drop website building. Web developers may not find it enough for the usage without paying for the service to avail premium benefits. However, those who are just getting started with web design and setting up websites will find it extremely useful. Wix has almost every single tool you might need as a webmaster, from the very basic page builder to marketing your website on social media. We are going to discuss everything in our review.

Today we are going to review the Wix page builder to let you know more about its features and functions and help you decide whether you should go for it or not. Without further due, let’s dive into the Wix review.

What is Wix?

Wix is a website builder that allows anyone to design websites using a drag-and-drop interface. For those who do not have enough experience in designing websites using HTML, CSS, and other programming languages, Wix is a blessing. The page builder makes it extremely easy to build professional web pages within no time. You do not have to be an expert in web designing to create stunning web pages using Wix. After using the tool for several weeks for review purposes, we can confirm that.

Because Wix allows you to host your website for free, you can also consider it as one of the best free website hosting services. As long as you do not want any premium features, you can host your website on a Wix subdomain as long as you want.

Wix Overview

These are some quick details and statistics about Wix –

Founded date	5 October 2006
Number of users	220+ Million (as of 2022)
Number of paid subscribers	4.4+ Million (as of 2022)
New users per day	50,000+
Features provided	1000+
Languages supported	32+
Number of employees	6000+

Wix Interface

If you previously used any page builders, Wix will look very similar to any of them. If you are not, it is simply a drag and drop page builder that you can use to create websites just like you use Photoshop. Well, almost. For example, in traditional web designing, if you want to simply add a paragraph to your web pages, you should go through a bunch of codes to make that possible. But using Wix, all you have to do is dragging the paragraph block from the left sidebar given on the website and dropping it wherever you want the paragraph to appear on the web page.

Almost everything that you need to build a professional website will be available on the interface. Buttons, Links, Images, Videos, anything you want will be there. You will never have to touch a single line of code after starting to use Wix. After testing the tool for over two weeks, we can confirm that it has one of the best user interfaces on any page builder out there. It never lags, glitches, or freeze. A simple but efficient page builder for any kind of website designing needs.

Wix Features

When deciding that you are going to build your own website using a page builder, it is very important to make sure that the tool you are going to use has all the features you need. After designing hundreds of pages using the page builder, it will be hard to go back and switch to another one. As the page builders use custom functions to convert the designs you make into functioning HTML page, it won’t be as simple as copy-pasting it to your new choice. So we are going to take a deep look at the features that Wix provides to ensure that the service fits your needs and is future-proof.

Feature-rich Page Builder

Wix has a great page builder that includes almost all the HTML elements and the CSS rules there are. Whatever type of website you need to build, Wix always has every element that you want to use on the design. From the basic paragraph blocks to email subscription boxes, anything you want will be supplied on the page builder. All you have to do is drag and drop the required elements to the desired parts of the web pages and edit them with your own content. Control the size of the text, change its color, adjust image sizes, increase padding, embed custom content, anything you want, you can do with Wix.

Pre-built Templates

Pre-built templates are not a unique feature of any page builder. Most of them provide templates that you can edit instead of creating one from the scratch. Wix is no different. You can choose from thousands of pre-built templates and simply edit them to add your own content. After browsing through the templates provided by Wix, we can easily say that they have one of the most extensive collections of website templates from anywhere on the internet. Whatever type of website that you are going to build, there is always a Wix template for that.

Mobile-Friendly

Mobile-friendliness is essential for any website. When building a website, the developers always make sure that the website is always compatible with any devices including Smartphones, Tablets, Computers, Laptops, Televisions, or any size of the screens. Not everybody in the world using the same device. The Wix website will be automatically generated as mobile-friendly. You do not have to do anything more than building a webpage on your computer. Those rows and columns will be automatically aligned accordingly on any device you access the website from.

SEO Tools

Unless you are a brand well known in the real world that they will directly input the URL of your website into the browser’s address bar, which is extremely unlikely, you should optimize your website for search engines. Optimizing your website for search engines will make sure that it will be found on the internet or on search engines such as Google, Bing, Yahoo, etc. Wix has a whole set of tools to let you optimize your web pages for the search engines. You do not have to use any extra tools or edit the code to make your website search engine friendly.

Free Wix Images

Tools for Online Shops

If you are using Wix to create an online store, it has an array of useful functions and features that will be beneficial for you. Just like the tools such as WooCommerce on WordPress and Shopify, Wix will assist you from adding products to accepting payments from your customers. There are hundreds of eCommerce templates available on the website that you can easily use to build an eCommerce platform to sell your products. You can also integrate your payment methods and let customers directly pay you. Additional features may cost you some money, but well worth it.

Artificial Design Intelligence

A unique feature that Wix provides is its Artificial Design Intelligence or ADI. It simply assists you to create good-looking web pages with minimal effort. It will ask you some simple questions that you can answer. As soon as you provide the necessary information, the artificial design intelligence system will start building websites based on your preferences. For example, let’s say you are going to build an eCommerce platform. You can simply choose a category from the provided list by the ADI, and it will create an amazing page by combining other choices you made. This will save a ton of time making a custom design by hand.

Email Marketing Tools

After creating your website, it is very important to market it to the right customers. If you are planning to build an email list and send them emails frequently, Wix has an inbuilt feature that will let you create good-looking templates and use it to market products to your email subscribers. You do not have to use an external service like Mailchimp for that. All you have to do is using the prebuilt email templates and editing them by adding your own content. A unique feature that we cannot to see in most of the website building applications out there.

Wix Video Maker

Do you want to create videos for your website? Wix has an inbuilt video maker with hundreds of pre-built video templates which you can easily edit and use to output stunning videos for your business. You do not have to use professional video editing software such as the Adobe Premiere to create professional videos anymore. You can simply visit your Wix dashboard and start creating your videos to promote your business online.

Wix Logo Maker

A good-looking logo is extremely important for any business. It is the identity of your brand. Wix has a logo maker with a lot of inbuilt features that will easily let you create good-looking logos within a matter of minutes. You do not have to be an expert in graphic design, don’t even have to know anything about it. The tool will easily provide the necessary function for you to generate simple, efficient logos for your business.

Social Media Posts

If you are also planning to promote your business on social media platforms such as Facebook and Instagram, there is an inbuilt functionality coming with Wix that will allow you to design images to post to your social media accounts. It is far easier than using any graphic design tools unless you want to add some unique features that only such software can do. For most of the users, the social media posts feature provided by Wix will be more than enough to craft attractive social media posts.

Open Dev Platform

Even though most of the people using such page builders won’t be using too much custom code or look into extending the features, Wix still provides an open development platform that allows programmers to integrate hundreds of APIs is into the Wix websites, making it as powerful as a hard-coded HTML website. You can add your own code using the built-in IDE to extend the functionality of the Wix websites. So if you are not a beginner but want to save a lot of time still add custom codes to your website, you can also use Wix. Simplicity doesn’t always mean inability.

Wix Plans

What are the Pros and Cons of Wix?

Wix is probably the best-rated website builder on our website. Even with all its benefits and the features it offers, it still has some disadvantages. Let’s take a look at the pros and cons of Wix –

Verdict

After using Wix to create a lot of websites and testing all of its features, we can finally say that it is one of the best page builders out there. Whether you just want to create a blog for yourself or trying to establish your brand online, Wix has all the tools you need. Websites built using Wix are extremely fast, even with some highly resource-intensive features. So if you are just getting started with website designing or blogging, you should give a try to this amazing tool.