According to a recent study, companies generate $42 for every dollar spent through email marketing. With over 306 billion emails sent and received every day in 2021, companies have admitted how valuable email marketing tools are over other types of marketing in the post-pandemic era. Mailchimp has been a famous platform for this purpose. But as of now, there are many more excellent alternatives to Mailchimp overcoming the limitations of the former.
When it comes to proving the legitimacy of email marketing, the numbers speak for themselves. It’s the ultimate tool to reach the world of potential customers and keep them updated about your products and services.
Problems of Mailchimp
A couple of common limitations of Mailchimp that users often report are finding settings, list segmentation, or saving drafts for every email to send. A complicated interface, inadequate support for free use, and even expensive plans are further reasons that have put Mailchimp under fire. That’s why it is essential to find a better substitute for Mailchimp for email marketing.
What to look for in a Mailchimp alternative?
Mailchimp has been a popular email marketing software for more than a decade now. However, over time, it has amassed a list of issues, which only seems to push its loyal user base further and further away.
As you are already aware of some of the issues regarding Mailchimp, as discussed in the article, we would like to focus on how you can choose an alternative to Mailchimp. We will discuss a few points that will seem to highlight what you should look for in a Mailchimp alternative.
- The alternative should offer a better, if not the same, level of email marketing features, including email campaigns, segmentation, automation support, and templates.
- A list management feature can also go a long way, if not, it must have a subscriber management tool.
- The alternative platform should include an analytical tool for better control and a reporting system.
- It should also support integration and work across platforms.
- However, any email marketing software will be useless if the sent mail can’t even bypass the spam filter.
- Another thing to look for is, of course, branding and customization.
- If the platform is user-friendly, then that is also a plus.
- Lastly, it should have great customer support.
List of 12 Best Mailchimp Alternatives
| Service | Pricing | Best For |
|---|---|---|
| Mailjet | Varies | Email marketing, transactional emails |
| SendinBlue | Varies | Commercial-grade email marketing, SMS marketing |
| HubSpot Email Marketing | Part of the HubSpot platform | Full-suite marketing platform |
| Moosend | Varies | Email marketing, eCommerce |
| MailerLite | Free and paid plans | Simplified email marketing |
| Drip | Varies | eCommerce email marketing automation |
| Zoho Campaigns | Varies | Email marketing with CRM integration |
| AWeber | Varies | Email marketing and automation |
| Omnisend | Free and paid plans | E-commerce-focused email marketing |
| Constant Contact | Starts at $20 per month | Small to medium enterprises |
| GetResponse | Varies | Complete marketing funnel management |
| Autopilot | Varies | Email marketing and automation |
So, it is essential for a company to figure out the best solution to leverage the full potential of email marketing. In our opinion, these are the best Mailchimp alternatives on the internet –
1. Mailjet
Mailjet is an email marketing service that has been around for 10 years or less. It offers a wide range of features, including automated emails, surveys, and event management. It’s more than just an email marketing solution.
It also includes a transactional email API that lets you integrate emails into your web or mobile app. This functionality will allow you to send milestone notifications, upgrade confirmations, invoice reminders, and other important messages through your app.
Mailjet Features:
- A/B Testing (Premium).
- API / Webhooks.
- Email Analytics.
- Email Builder.
- Online Support (Basic).
- SMTP Relay.
- Transactional Emails.
- Transactional SMS (Separate Pricing).
2. SendinBlue
SendinBlue is a reasonably new email marketing service, but it’s quickly gaining a following. It is one of the leading email hosting services out there. It offers a wide range of features, including automated emails, surveys, and event management. Sendinblue is a commercial-grade email marketing and SMS marketing solution. Their target audience creation technology lets you send as many emails as you like to a selected group of people based on their activity.
You can also use their email marketing software to create so-called transactional emails for your website. They also provide more cost-effective premium plans for company owners, including a free plan that never expires.
SendInBlue Features
- Email marketing automation
- Email newsletters
- Facebook ads
- Landing pages
- Live Analytics
- Live chat
- SMS campaigns
3. HubSpot Email Marketing
HubSpot is an all-in-one marketing solution that aims to help you expand your business, but it goes beyond MailChimp in terms of sophistication. One of the primary reasons small, medium, and large companies choose HubSpot is its marketing platform, which includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
With comprehensive email marketing services, you’ll receive a full suite of campaign management and automation capabilities to drive sales and conversions.
Features of HubSpot
- A/B Testing
- Email Analytics
- Email Builder
- Email comparison reporting
- Email Templates
- List segmentation
- Marketing Automation Workflows
- Personalization
4. Moosend
Mozenend is an email marketing service provider that has been in business for 10 years. It provides simple, easy-to-use tools with a clean and modern design to help clubs, associations, nonprofits, businesses, and other organizations grow their reach through email communication.
Moosend is a marketing platform that includes email and autoresponders and landing page creation, eCommerce integrations, and marketing automation processes. With a landing page builder, eCommerce linkages, and marketing automation functions, it is in many ways.
Moosend Features
- Ecommerce Integration / Behavioral Targeting (WooCommerce).
- Email Analytics.
- Email Builder.
- Email Templates.
- Landing Page Builder.
- Marketing Automation Workflows.
- Weather-Based Recommendations.
5. MailerLite
MailerLite is a Mailchimp competitor, and alternative exclusively focused on providing their clients with a more straightforward email marketing solution, hence the name, lite. It has segmentation, A/B testing, direct email and landing page builders, automated processes, and more. The Facebook Ads Manager has a user-friendly email editor and pre-made email templates for various campaigns.
They provide a variety of customization alternatives and templates to assist you in achieving your goals. It offers sophisticated email targeting, segmentation, and personalization tools to help you reach the right people at the right time. With built-in real-time metrics or A/B tests, you can evaluate your marketing campaigns and improve them.
MailerLite Features
- Analytics.
- Custom HTML, Email Templates, and Click Maps
- Delivery by Time Zone
- E-commerce Integration / Behavioral Targeting
- Email & Landing Page Builder
- Multi-User Accounts.
- Segmentation & Personalization
- Surveys
6. Drip
Drip is a popular eCommerce email marketing automation platform. It allows you to reach consumers via emails and text messages by incorporating multi-channel touchpoints. They’re a company that specializes in letting you store and manage people based on how they use your site. Their API script will allow you to collect user data and save it in tags, events, and custom fields.
Furthermore, their automation workflow builder allows you to automate reaching out to customers at the most effective time based on their buying journey behavior. If you want to integrate your email marketing service with an eCommerce platform like WooCommerce, BigCommerce, or Shopify, Drip is the ideal Mailchimp alternative.
Drip Features
- A/B Testing
- Email Builder, Analytics, and Templates
- Marketing Automation Workflows.
- Multiple Integrations
- Product Recommendations
- Revenue/ROI Reporting
- Sales CRM
- Segmentation & Personalization
- SMS
- Website Tracking
7. Zoho Campaigns
Zoho Campaigns is a great email marketing tool that offers all the features you need to create, send, track, and measure your email campaigns. It’s easy to use, has an intuitive interface, and provides good value for money. It comes with advanced email marketing capabilities such as segmentation, A/B testing, dynamic content, and native integration with Zoho CRM.
The free tier has a limit of 2,000 subscribers, 12,000 emails, and five users per account. It includes the most important email marketing capabilities, such as segmentation, a/b testing, and personalization via merge tags and dynamic content. However, it does not include eCommerce integrations or smart marketing automation processes.
Zoho Campaigns Features
- A/B Testing
- E-commerce Integration
- Email Analytics
- Email Builder & Templates
- Marketing Automation Workflows
- Multi-User Accounts
- Native Zoho CRM Integration
- Segmentation & Email Personalization
- Social Media Posting
8. AWeber
Another option to connect with your audience and boost business growth is AWeber, a fantastic email marketing software that connects you with your clients. It includes automated blog newsletter emails made easy with auto-fetching articles, beautiful email templates for HTML newsletters, smart unsubscribe management, email analytics, list segmentation, and automation tools.
AWeber’s most popular plan starts at $29 per month and offers many great features like split testing, autoresponders, list management, and more. With a free email subscription, AWeker is an alternative to Mailchimp with similar capabilities. The number of subscribers required for the Pro pricing plans is adaptable.
AWeber Features
- 700+ Email Templates with Email Builder
- A/B Testing
- CMS Integration
- E-commerce Integration
- Email Analytics
- Marketing Automation Workflows
- Customer Support
- Segmentation & Personalization
- Stock Photo Library
9. Omnisend
Like Mailchimp, Omnisend is also an email marketing service that is feature-rich and marketing-centric. However, it focuses on e-commerce rather than advertising. The platform can help users with sales generation and customer betterment.
Some features that help merchants with marketing are the tool popup, customer segmentation, and marketing automation. Omnisend has a value-for-money free version that allows users to enjoy all the features offered, but with a contact limit.
Omnisend also offers a drag-and-drop builder, ready-to-use templates, and a user-friendly UI. All this, alongside the automation processing, helps users to send personalized emails. There is also a paid version for $16 per month which can go as high as $59.
Omnisend Features
- Marketing automation
- Web push notification
- SMS
- Popups and forms
- Segmentation
- Audience sync for ads
- Email marketing tools
- In-depth reports
10. Constant Contact
Another alternate for Mailchimp is Constant Contact. The service is regarded as “The Helpful One,” as its customer support team is constantly trying to bridge the user’s knowledge with the help of webinars and online materials. Social media integration with the platform is also welcoming and easier to implement.
Constant Contact is a suitable choice for small to medium enterprises. When using the platform, users will have access to its database consisting of numerous templates, images, and marketing tools that can help track your open click rates.
The platform also offers a smartphone application to make email marketing mobile. Sadly, the absence of a free version/plan makes it a bit daring to try. However, the company tries to offset this with a 60-day free trial period. The paid plan starts at $20 per month.
Constant Contact Features
- Design templates
- Marketing automation
- A/B testing tools
- Landing pages
- Event marketing
- List building tools
- Numerous integrations
- SMS and social media marketing
- Detailed reporting
- eCommerce features
11. GetResponse
Another well-known email marketing platform is GetResponse, which has kept up with the times to satisfy the demands of modern businesses in 2021. Their brand-new feature “Autofunnel” allows you to design, manage, and execute complete marketing funnels, including social advertising, audience generation, landing pages, webinars, popup lead capture, and payment processor integration.
While the higher-tier plans might appear to be pricey compared to choices like a landing page builder and a complete funnel management system, they can help you save money on overall marketing software expenses.
GetResponse Features
- A/B Testing
- E-commerce & CMS Integration
- Email Analytics
- Email Builder & Templates
- Landing Page Builder
- Marketing Automation Workflows
- Marketing Funnels
- Payment Gateway Integration.
- Segmentation & Personalization
12. Autopilot
Autopilot provides a great alternative to Mailchimp. This tool gives users the ability to collect form submissions and send email newsletters with ease. Not only can you store your contacts, but you can also use Autopilot as an automation tool to send drip emails about deals or promotions. In addition, it comes with advanced reports that give marketers insights into how their campaigns are performing.
Autopilot distinguishes itself from competitors with a more natural, intuitive, and visual user interface. However, that does not imply that the engine has less power. You can opt for a visual funnel/customer journey builder to add marketing automation activities such as emails, market segmentation, task creation, and assignment to messaging.
Autopilot Features
- CRM
- Customer Journey Maps
- E-commerce Integration
- Email Builder, Analytics, & Templates
- Marketing Automation Workflows
- Multi-User Accounts
- Product Recommendations
- Revenue/ROI Reporting
- Website Tracking
Our recommendation regarding an alternative to Mailchimp
If you are looking for an alternative to Mailchimp, we do have a few recommendations.
You can try the HubSpot email marketing service, which is much more sophisticated than Mailchimp. The service comes with CRM, sales tools, workflow automation, and an overall operations hub.
Otherwise, you can go with Moosend, another older name in the business. It offers a clean and easy-to-use UI with an emphasis on reach. Or you can choose Drip, which is a popular alternative to Mailchimp owing to a specialized API script that saves data in a customized way.
Finally, you can also choose Mailjet, an automated email marketing solution that is clearly more than just email marketing.